Liu Jo

Brothers Marco and Vannis Marchi founded Liu Jo with their first lines. The brand’s growth is established first through the multi-brand channel and subsequently, with further consolidation, through the single-brand channel, in Italy and abroad.

Liu Jo celebrates their Italian origins, achievements and future goals by launching a renewed message of joy and pride that revolves around the letter J and the keywords Jo, Jeans, Joy. The SS21 campaign brings the focus of #JFactor, bringing to the “jeans” to the forefront, the iconic garment of the brand that has always represented Liu Jo's multifaceted, dynamic and glamorous style. The story continues through the campaign FW21 #Viviamo! which is a hymn to life and an invitation to regain possession of the beauty of every moment. In parallel, the commitment to sustainability is growing, with the introduction of new Better garments and the decision to make a fundamental category of the brand, that of accessories, increasingly sustainable. With the introduction of certified recycled materials and the reduction of resource consumption in the production process. Wholesale E: customerservice@liujo.com Photo credit: Liu Jo